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Do It Like the Big Dawgs!

Most of successful professionals use a series of information-basedads that build emotion and a call to action. These are much more effective thana standard company branding advertisements. The same principles that go intoputting together a high impact (and, often, high priced) ad campaign can beadapted to fit your needs with similar results. Here are some ways to put together and execute a professional, effective ad campaign: Put together a short report that’ll you’ll automatically send to prospects when they contact you. This should include a short description of your business and what you specialize in. Don’t forget to include case

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Identify Your Limiting Beliefs and Crush Your Goals

One of the secrets to great marketing is to show your personality!  It is so important to be: Inviting Informative Enjoyable  In other words, be yourself! Share your heart, share your gifts. There are number of other ways to turn a prospect into a customer: Offer a special price as an opportunity for you to test the market. Offer a lower price with the reason of pushing inventory to pay a tax bill, for your kid’s’ braces, or another tangible reason. Customers love that this makes you feel so much more human. Offer a referral incentive. Offer a smaller, more

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Make Prospects WANT to work with YOU!

One of the secrets to great marketing is to show your personality!  It is so important to be: Inviting Informative Enjoyable  In other words, be yourself! Share your heart, share your gifts. There are number of other ways to turn a prospect into a customer: Offer a special price as an opportunity for you to test the market. Offer a lower price with the reason of pushing inventory to pay a tax bill, for your kid’s’ braces, or another tangible reason. Customers love that this makes you feel so much more human. Offer a referral incentive. Offer a smaller, more

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If it Doesn’t POP No One Will Care How Good You Write!

You can be the best writer in the entire world however if you don’t know how to implement these essential components (in the order below) no one is going to read what you write. Command Attention Showcase the Results of Your Services Show Proof Encourage People to Embrace the Benefits Call to Action  Let’s take a minute to review each of these components: Command Attention: This is usually accomplished with the headline.You need an attention-getter that makes people want to know more aboutyour products/services. The best headlines address the problem folks have but don’t want. Showcase Results: You have to

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Are you tired of sending out emails with no results?

If so, give direct response marketing a go.  It is exactly what you think – marketing that commands a direct response from your potential customers. Sounds simple right? But most folks don’t even think about it. You can use direct response to get questions answered, present your branding, share your products and ask for feedback on things you are trying out.  Customers love this, as they are offered the opportunity to respond, whether that be in the way of signing up for a newsletter, posting a comment on your site or blog, or purchasing a product from you. So, what

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