We’re going to go through the 5 essential keys to a
successful and reusable marketing campaign launch. Once you have these basics
down, you can use them over and over again.
The 5 essential keys are:
- Define your
Unique Selling Proposition (USP)
- Put an
effective sales offer to work
- Avoid the
- Use a
world-class marketing perspective
We’ll go through each one of these, so you can see exactly
how to use them and how they all affect the overall outcome of your marketing
Define your Unique
Selling Proposition (USP)
Take the time to ask yourself some questions from the
prospective of the customers/clients. What would it take to get your attention?
What needs do you have that need to be met? What are the promises you want
Once you know the answers to these questions you can start
putting together a plan to meet these needs. Then take a look at what USP your
competitors are using to help you develop your own USP. Your USP is what you
are “promising” your customers/clients. This is what’s going to set you apart
from your competition.
Put an effective sales
offer to work
To develop an effective sales plan, you need to:
- Put together a headline that
gets immediate attention.
- Share benefits of your
products/services speaking from the customers’ perspective.
- Identify the specific needs met
by your products/services.
- Make it easy to do business with
you by offer guarantees.
- Share your specific sales
- Walk your customers/clients
through how they should respond and act.
- Motivate with a call to action.
What this all means is, you need to put together what makes
your products/services special and compel customers to buy. If they don’t feel
like they NEED your product, they won’t buy. You need to answer a question,
solve a problem or feed an obsession.
You need to provide them with all the information they need
to make an informed and confident decision. Buyer’s remorse is one of the worst
things that can happen.
Avoid the marketing
There are 5 major marketing pitfalls many businesses fall
into and you should avoid:
market testing and push on with an inaccurate plan.
- Offer an
incomplete case, or reasons, throughout their marketing plan.
- Fail to
notice the needs of their prospective customers/clients.
- Fail to
diversify their marketing options.
- Fail to get
market opinions on their offers.
These are all areas to avoid. If you’ve been working through
these lessons, avoiding these pitfalls should be easy and natural.
Use a world-class
World-Class marketing perspective is important, especially if
you want to attract customers/clients from all over the world. You can do this
a number of different techniques and activities:
- Keep a marketing journal and
scribble down anything innovate you see.
- Keep encouraging your marketing
department, or yourself, to try new things and dump the ones that aren’t
- Order from your own company
under a different name and analyze the process of ordering, shipping,
online store, customer service and the product itself. This will show you
where the areas for improvement in the customer experience.
- Read every quality ad you can
find and keep a file for future ideas to consider.
- When out in public, watch how
consumers behave in different situations and how they consider their
- Step down a notch or two and
work on the front lines with your sales and customer service staff.
- Continuously acknowledge your
staff, vendors and customers. Everyone works and shops better when they
- Always listen to feedback from
employees and customers.
- Continuously test markets, ads,
and marketing techniques. This is the only way to stay successful and know
what’s working and, more importantly, what’s not.
- Offer more information in your
marketing than anyone else. The more information you offer, the more
products/services you’ll sell.
- A great marketing plan can only
get better. Continue to fine tune and refine your marketing plan based on
testing results and feedback.
- Be classy in your marketing.
Make sure your marketing and advertising fits your company image,
products/service and quality.
- Improve your best marketing
areas and drop those that aren’t working.
- Focus on what you say, not how
you say it. The best marketing ideas turn into the best marketing
- Develop all your ads, campaigns
and sales materials with an attention to compelling and factual
By using these techniques you can put your name out there to
the world and become one of the top brands in your industry.
The last area we are going to talk about is the
best-satisfied customers. If your customers aren’t satisfied, you’ve wasted all
your marketing resources and all chance of positive word-of-mouth advertising.
You can satisfy your customers by:
high quality customer service
- Providing a
low-pressure, highly informative sales experience
- Taking all
the risk away with a great guarantee
To generate more business there are a couple of simple
techniques that work every time:
- Build your
database with a contest.
- Do regular
mailings with sales, discounts, or other incentives.
- Find other
creative ways to keep your current customers coming back for more.
“As long as the reward
is directly related to your product or service, you can’t lose. Why not get
started today? It’s so simple, it’s so seldom done, and it’s so profitable. And
that’s the bottom line.”
It is so simple! So, why aren’t you starting today? We can help you put together a great marketing plan that will get you results. Try our GUIDED TOUR and find the tools and resources you need built by some of the biggest names in the marketing world.